Online Networking Advice
This article is by Ian McKendrick http://ianmckendrick.com researcher and presenter on the effects that Social Networking is having on businesses and creator of http://KillerSEOSuperBlogs.com
Why should you be involved in Social Networking?
More than two-thirds of online adults say they visit blogs, online communities or social networks, and one third engage in product research online to help make purchase decisions. Nearly 1 in 5 say they visit blogs, communities or social networks daily.
(2008 Insight Report from MarketTools)
Why should you blog?
Your blog should be the core of any social networking activity. It’s where you shine, where you demonstrate your expertise to the world as the guru in your area of specialisation. Your blog is like the water-cooler where people gather and chat with you about who you are, what you do and what you have to offer. A blog is a wonderful tool and helps you build long lasting relationships with thousands of potential clients at once.
Ian McKendrick is an IT strategist with over 30 years experience. He is a valued member of international special interest groups on IT Security and has spent the last year researching and giving presentation on how Social Media is transforming the way businesses of all sizes communicate with their potential customers and the opportunities and threats that this revolution poses.